Press Release: Supernaturals Modelling Opens in Toronto

‘First of its kind’: Indigenous Modelling Agency launching in Toronto

Vancouver, BC – Supernaturals Modelling, the world’s first all-Indigenous modelling agency is building off its successful Vancouver launch in 2021, and is now expanding to southern Ontario with model applicant go-see events happening the week of March 7-12, 2023.

Founded on the traditional, ancestral, and unceded homelands of the Musqueam, Squamish, and Tsleil-Waututh Nations in what is now called Vancouver, Supernaturals Modelling has established itself as the premier agency for Indigenous people with a focus on uplifting and supporting talent from an Indigenous worldview that prioritizes people, and culture over profit; while providing clients the opportunity to be a part of healthy reconciliation within the media, fashion, and modelling industries.

“Indigenous people are in high demand right now, and we want to be at the forefront of this new wave of cultural awareness supporting our own people in an industry that has traditionally been very difficult to thrive in” explains co-founder Patrick Shannon, a member of the Haida nation and the founder of InnoNative, an Indigenous B.C. based film production company.

“Our mission at Supernaturals is to celebrate and make visible Indigenous peoples at a high level in media arts, culture, community, land-based wisdom, and the global market,” co-founder Joleen Mitton says. Mitton is a veteran Cree model and the founder of Vancouver Indigenous Fashion Week. She brings decades of modelling experience and her expertise in working with at-risk Indigenous youth to the foundations of Supernaturals.

By uplifting communities and emerging Indigenous talent through skills development, employment, and healing; Supernaturals is facilitating Indigenous-Ally relationships through collaboration, education, and healthy representation at the highest level. Supernaturals feature models from a variety of nations including Cree, Dene, Haida, Navajo, Sechelt, Salish, Squamish, Métis, and many more.

“The best part about working with Supernaturals is that I’m working with my people and I’m represented by my people. We are a stronger community, we are a family.” Talaysay Campo, one of the Supernaturals models explains. “I’m looking forward to showing the world my culture and where I come from because not a lot of Indigenous models are represented in the media and that needs to change.”

Supernaturals believes that representation matters, but good representation matters more. Their models have been featured in dozens of campaigns for brands like Roots Canada, Lululemon, Barbie, Herschel, Wonderbra; and have worked with dozens of the top Indigenous fashion designers across Canada and the US.

Model applications are open for the greater Toronto area and can be found on the Supernaturals website http://supernaturalsmodelling.com/ and updates available on Instagram @supernaturals.modelling.

Media Contact:

Patrick Shannon

Supernaturals co-founder

Tel: 604-319-4419

Email: contact@supernaturalsmodelling.com